“Any buyer can have a automobile painted any colour that he desires, as long as it’s black.” Those had been the phrases of Henry Ford when the Ford Model T hit the manufacturing traces and it’s believed he instructed them to sellers of the marque. Times have modified drastically since then although – design and colour, or look on the whole, are far more essential now as they’re one of many primary promoting factors of a brand new automobile.
In truth, black shouldn’t be even the preferred new automobile colour anymore. Axalta’s 68th annual Global Automotive Color Popularity Report reveals the world’s three hottest colours and, to the shock of nobody, white is essentially the most continuously bought automotive colour globally for 10 consecutive years.
Axalta, one of many world’s main suppliers of liquid and powder coatings, gathers information from nations the place automobiles are produced and creates an inventory of the preferred new automobile colours globally. The data is then provided to producers to allow them “to watch traits and patterns throughout the globe and specifically markets.”
This yr’s survey exhibits that 38 p.c of the manufactured autos are painted in white, adopted by 19 p.c black automobiles, and 15 p.c grey automobiles. Surprisingly, the demand for silver automobiles continues to say no whereas black automobiles stay common primarily within the luxurious section. In whole, the highest 4 hottest colours signify an 81-percent market share globally.
“The shopper buying traits mirrored within the report drive our improvement of modern colours for the longer term,” Nancy Lockhart, international product supervisor of colour at Axalta, commented. “We’re happy to share this information with our prospects and convey collectively our industry-leading colour know-how, deep market expertise, and development information to work with our prospects to deliver dynamic colours to life.”
Axalta’s first annual report was launched in 1953.