I discussed it earlier than, when ripping that Ford advert that acquired me riled throughout an NFL Sunday, however I nonetheless strongly imagine the Ford Mustang Mach-E shouldn’t have “Mustang” in its identify.

(Yeah, it’s Mach-E week round these components. If you couldn’t inform. More to return on the Mach-E later right this moment or Monday.)

Not as a result of it’s electrical. Or as a result of it has 4 doorways. Or as a result of it’s a bit raised, when it comes to floor clearance (although I don’t assume it’s actually a crossover, both, and it bothers me that Ford of us appear to insist or not it’s labeled as such).

Let be clear as might be – I’ve no situation with an electrical Mustang. I discussed being intrigued by the one-off I noticed at Ford’s show at SEMA final 12 months. The thought of a pony-car with prompt torque is interesting, and whereas the V8 sounds could be misplaced, I may see a real EV Mustang being a blast to drive.

Yes, I hope the Mustang stays out there with an ICE for so long as doable, however the thought of an electrical motor in a Mustang doesn’t fill me with nausea. Maybe it might’ve 20 years in the past, however I’m older now, and wiser, I hope.

I’m not even bothered by a member of the “Mustang household” having 4 doorways. A Mustang-based sedan on a RWD/AWD platform could be cool, if unlikely to occur in our present crossover-crazed market.

I’d be a bit extra verklempt if Ford slapped the Mustang badge on a crossover, even when stated crossover shared a platform with the ‘Stang and/or used the Coyote V8. That would appear like a dilution of the identify. But as talked about above, the Mach-E isn’t actually a crossover, not less than not in my view – it’s extra of a raised hatchback.

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Of course, that doesn’t cease Ford from calling it a crossover, forcing most auto journalists to observe its lead. I may be fallacious – a journalist I mentioned this with believes the Mach-E is a crossover (though he gained’t indulge Ford’s classification of it as an SUV).


Debates over whether or not the Mach-E is or isn’t a crossover apart, my drawback with the usage of the Mustang identify goes again to what I stated some time again – the brand new automotive has just about nothing in frequent with the precise Mustang, save for the identify itself, badging, and a few styling influences. It’s on a unique platform, for one factor.

The Mach-E additionally has a unique mission from different Mustangs. While it might be sporty and enjoyable to drive, it isn’t a pure sports activities automotive just like the Mustang. It’s meant to be a household hauler with EV know-how and a few verve.

And that’s positive! I don’t have an issue with Ford constructing an EV five-seater that’s enjoyable to drive and provides utility. I just like the Mach-E as an thought. And I can’t wait to drive one. If it wasn’t for Covid restrictions on journey imposed by my house state, I’d have pushed it already.

I simply want the corporate had referred to as it one thing else, as a substitute of cynically utilizing the Mustang identify to garner consideration. As if the Mach-E wouldn’t have gotten consideration anyway.

I do perceive the argument that Ford was really sensible to make use of the Mustang identify. This line of considering means that recognition of the Mustang identify among the many hoi polloi will make it simpler for Ford to introduce this car, and EV tech, to the plenty. And it’s completely doable that that is what’s going to occur. From Ford’s perspective, this alternative may fit out nicely, even when it rankles the purists.

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Me? I aspect with the purists on this one. This is why I write about vehicles, as a substitute of operating an organization that builds them.

Ford has loads of names it may’ve used from its historical past. Falcon. Fairlane. Taurus. Probe (OK, scratch that final one). Or it may’ve dreamt up one thing new. It may’ve shifted the Puma identify over from Europe, the place it’s used on a subcompact crossover. With the Fusion finally being phased out, Ford may’ve referred to as this automotive the following Fusion, as a substitute of utilizing that identify for the deliberate Fusion Active crossover.

That final one has latest recognition amongst individuals who don’t know vehicles and sounds vaguely associated to the era of electrical energy.

Instead, we’ve the potential for confusion. It can be tough for homeowners to clarify to the curious that the Mach-E is a Mustang but additionally probably not a Mustang.

The Mustang Mach-E seems, by all accounts, to be a positive automotive. The critiques I learn this week have been largely optimistic – we weren’t the one ones who preferred it. As I stated, I can’t look forward to one to grace my storage for analysis.

I simply want it bore a unique identify.

[Images: Ford]