Following studies that Hyundai Motor Company managed to buy American engineering and robotics agency Boston Dynamics from Japanese monetary conglomerate SoftBank for a cool $921 million, we’ve realized that the South Korean automaker has additionally fallen into embracing on-demand options. The development, which is sweeping via the automotive trade to our dismay, mainly entails producers hiding car choices behind a subscription paywall as an alternative of simply letting you buy the choices you wished upfront.
That means tomorrow’s automobile shopper may discover themselves shopping for a car that’s already totally loaded from the manufacturing facility solely discover themselves compelled to unlock heated seats or an upgraded sound system through month-to-month funds. In our estimation, the entire idea is ludicrously wasteful, diminishes the personal resale values of vehicles, and looks as if the sort of company nonsense reserved for dystopian fiction novels.
Normally, your creator retains an ear to the bottom for this sort of factor. But the sheer quantity of unsavory enterprise concepts popping out of the automobile trade recently has made it tough to maintain observe of their now rampant technological shenanigans. Thankfully, CNET was there to recap of Hyundai’s Thursday announcement primarily dedicated to teasing the Ioniq 5 EV because the model makes an attempt to roll out SAE Level 3 autonomous driving through its new platform.
Despite linked autos working underneath the auspices of sometime providing reliable self-driving capabilities, their means to shift knowledge is at the moment getting used as a option to monetize buyer/driving info. While over-the-air updates can profit immediately’s software-heavy vehicles, the trade appears extra focused on leveraging ones and zeros for its personal achieve and it’s precisely what makes subscription-based options attainable.
It’s coming as quickly as late 2021, in keeping with a sweeping Thursday announcement from the corporate by which it detailed its near-term methods, and the minor element that would usher in large modifications for future Hyundai house owners’ ties to forthcoming Level 3 partially automated driving features and the introduction of over-the-air updates. OTA updates aren’t precisely groundbreaking today as extra automakers flip their autos into extremely linked machines (even the 2021 [Ford] F-150 is OTA-ready), however subscription-based options is a operate shortly forging a relationship with such capabilities. Hyundai didn’t element what it plans to incorporate in its model of the function subscriptions, nevertheless. We’ll certainly be taught extra quickly.
As for the acquisition of the Massachusetts Institute of Technology spin-off Boston Dynamics, Hyundai has refused to decide to something. Officially, it “can not touch upon market speculations” however The Korea Economic Daily reported that the deal is already carried out and that Hyundai’s board will finalize the acquisition at its December tenth board assembly. It additionally stated that the automaker had employed Goldman Sachs as its adviser and high Korean regulation agency Kim & Chang because the authorized counsel in its try to amass an engineering agency.
While we will solely think about what sort of fruit it will produce, Hyundai has beforehand stated it will make investments as much as 1.5 trillion gained ($1.4 billion USD) in robotics by 2025. Chairman Chung Euisun additionally stated that robotics would comprise roughly 20 p.c of the corporate’s enterprise shifting ahead. This is meant to embody all the pieces from taxi-like air autos and last-mile supply bots to automated factories.
Boston Dynamics might be greatest recognized for creating the four-legged Spot robotic. But it has additionally produced the humanoid bipedal Atlas and logistics-focused Handle. Sadly, it seems to be in an abusive relationship with all of them.