The 740kW-plus hybrid stars in new marketing campaign with seven-time Formula One champion Lewis Hamilton behind the wheel.
Mercedes-AMG has launched its latest advertising marketing campaign, this time specializing in its upcoming One hypercar and seven-time Formula One world champion Lewis Hamilton.
Dubbed ‘After Work’, the 35-second video (proven on the backside of this story) launched by the German efficiency model – printed shortly after the top of the ultimate race of the 2020 F1 season, the Abu Dhabi Grand Prix – sees Hamilton soar behind the wheel of a pre-production model of the model’s F1-derived One hypercar, pictured alongside the British driver’s title-winning 2020 racer.
The One featured within the video wears a singular gray and black livery, complemented by purple accents which, based on Mercedes-AMG chairman Philipp Schiemer, will “play a central position” for the model’s new electrified sub-brand, E-Performance.
The Mercedes-AMG One, first revealed in ‘Project’ idea kind in late 2017, is powered by a WLTP-homologated model of the 1.6-litre turbocharged V6 fitted to the model’s 2015 championship-winning Formula One automobile, paired with 4 electrical motors – two of which sit on the entrance axle – for a mixed system output of over 740kW and a prime velocity of “in extra of 350km/h”.
While the 1.6-litre turbo V6 can rev as much as 11,000rpm in race trim, Affalterbach’s engineers have lowered its redline for highway use to assist road-going ‘premium plus’ petrol (versus bespoke race gasoline) and permit for a “longer service life”.
Complementing the high-performance hybrid system is race-derived pushrod system and a complicated aerodynamics bundle, together with a big, energetic rear spoiler, centre-mounted rear sharkfin, an aggressive rear diffuser and flip-up louvres on the entrance wheel arches.
“I can nonetheless hardly consider that there’ll quickly be a hypercar with a Formula One engine. We received the world championship with this engine in 2015, and I used to be concerned in its growth for a very long time,” mentioned Lewis Hamilton.
“I used to be in a position to drive the Project One in the course of the filmwork for the brand new marketing campaign, and I’m very pleased with the extraordinary effort Mercedes-AMG has invested on this challenge. This automobile is totally distinctive,” he added.
Alongside the One – now in its remaining phases of growth, with first deliveries set to begin subsequent 12 months – and the E-Performance moniker, 2021 will host the launch of Mercedes-AMG’s first electrified autos, rumoured to be 515kW, plug-in hybrid V8 variations of the Mercedes-AMG GT 4-Door Coupe and new-generation Mercedes-Benz S-Class limousine, seemingly dubbed GT 73e and S 63e respectively.
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Video: Lewis Hamilton checks Mercedes-AMG One hypercar in new marketing campaign