Axalta launched its 68th Global Automotive Color Popularity Report right now, and it mentioned 81 p.c of automobiles are white, black, grey or silver. White at 38 p.c is probably the most ceaselessly bought automotive coloration worldwide and has been for 10 years consecutively. Black stays at 19 p.c year-over-year and is a luxurious automobile favourite. Gray, at 15 p.c, is up two p.c and is at a 10-year excessive. Meanwhile, silver is in decline in all areas, now at simply 9 p.c. This shift from silver to grey in lots of markets is its notion as a extra fashionable and splendid coloration.
Axalta is a number one provider of liquid and powder coatings, and its annual Global Automotive Color Popularity Report captures knowledge from each nation the place vehicles are produced. Their report permits automakers to look at tendencies throughout the globe and particularly markets.
“Consumer buying tendencies mirrored within the report drives growth of colours for the longer term,” mentioned Nancy Lockhart, Axalta international product supervisor of coloration. “We’re happy to share this knowledge and produce collectively our coloration expertise, market expertise, and development knowledge to convey colours to life.”
Innovative coloration selections for automotive patrons comply with the newest residence, vogue, and product tendencies, together with an curiosity in green-blue and green-yellow shades. Also noteworthy is the growing international use of grey, and nuances resembling advantageous flake results and hints of coloration flakes. While we’ve but to see a automobile in teal metallic, it may occur if the colour continues to development upwards.
Results of the Global Automotive Color Popularity report are based mostly on evaluation of 2020 automotive construct knowledge and are indicators of present market tendencies. Reporting on the trade’s coloration tendencies began in 1953, and Axalta additionally makes coloration forecasts as reported of their international annual coloration development forecast. Automotive colours which are aesthetically pleasing and functionally helpful evolve as automobile and client preferences change.
[Images: Axalta, © 2020 J. Sakurai/TTAC]