Kia disclosed its brand-new logo design and also brand name motto while you were asleep last evening, representing the Oriental car manufacturer’s passions to come to be a leader in the market by overhauling almost all elements of its organization.


Kia created the brand-new logo design to look like a transcribed trademark, a striking separation from the oblong made use of given that its creation in the UNITED STATE. The unbroken lines of the logo design are meant to share the firm’s minutes of motivation, while its balance indicates self-confidence. The logo design apparently personifies Kia’s increasing passions for the brand name, and also what it supplies consumers. Similar to Nissan’s current logo design redesign, it will most likely have little result on the getting public. It does make the old oblong logo design appearance dated in contrast, rarely the nameplate for a firm like Kia that’s on the step.


” Kia’s brand-new logo design represents our dedication to ending up being a symbol for adjustment and also advancement”, claimed Ho Sung Track, Kia’s Head of state and also Chief Executive Officer. “The vehicle market is experiencing a duration of fast change, and also Kia is adjusting and also forming to these adjustments. Our brand-new logo design represents our wish to influence consumers as their requirements progress, and also for our workers to increase to the obstacles we deal with in a fast-changing market.”


The brand-new logo design was introduced throughout an excessive pyrotechnic display screen overhead over Incheon, Korea. The occasion saw 303 pyrodrones releasing numerous fireworks in an integrated creative display screen, commemorating and also firing up Kia’s clean slate. This established a brand-new Guinness Globe Document for the majority of unmanned airborne cars (UAVs) releasing fireworks all at once. No word on any type of ecological influence from the smoke or particles from the display screen.

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Along with the logo design, Kia disclosed its brand-new international brand name motto, ‘motion that motivates’. Information on Kia’s brand-new brand name method, function, and also ideology as it puts on Kia’s future item line-up will certainly be shared electronically via its New Kia Brand name Display occasion to be held Friday, January 15 th

Kia’s Strategy S lasting organization method is to come to be a leader in the international cars and truck market, by concentrating on promoting EVs, presenting a variety of movement solutions like taxis and also solution cars, and also customizing them to satisfy the requirements of regional markets. Today Korea, tomorrow the globe is basically the message.

[Images: Kia]