In a universe the place Volkswagen owns Alfa Romeo, the model may not be in such a nasty place

by Robert Moore, on

Alfa Romeo, as a model has been dying for years, and evidently it doesn’t matter what occurs, issues simply hold getting worse. The transfer from dangerous to worse appears to have began proper across the time that the revival of each the 8C and GTV nameplates was cancelled, proper across the identical time that FCA – earlier than the Stellantis merger, after all – began skinning it to the bone because the 4C Spider landed on the chopping block. By 2020, the Giulietta was discontinued and we have been promised a brand new compact electrical SUV in 2020. Now, below new management, Alfa Romeo is discontinuing the Giorgio platform, and extra lately introduced a plan that included delaying fashions just like the Tonale and elevating costs – a bizarre transfer for an organization that may’t promote automobiles to avoid wasting its life. Issues might have been quite a bit completely different if FCA offered Alfa to Volkswagen. In reality, the chance was there twice in the identical decade.

Volkswagen Had a HUGE Plan for Alfa Romeo in 2011

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Alfa Romeo’s story in the present day. It’s struggling to maintain the lights on, and issues don’t appear to be getting any higher. However, again in 2011, Ferdinand Piëch, the Chairman of the Supervisory Board of Volkswagen Group from 2002-2015 used the Geneva Motor Present as a platform to clarify simply what VW might do for the Volkswagen model.

In response to him on the time, Alfa Romeo would have seen its sale quadruple to 400,000 automobiles inside 5 years.

It was fairly the daring transfer, however the story doesn’t cease there. A few weeks later, Volkswagen made the declare that below its possession, Alfa Romeo would obtain Porsche engines, with the frontrunner being the brand new turbo flat-four that was finally revaled within the 2016 718 Boxster and Cayman. Presently, a spokesperson for the corporate instructed Autocar “We shut the door of their [VW’s] faces, and now they’re making an attempt to get into the window.”

In Another Universe, Alfa Romeo Is Owned by Volkswagen High Resolution Exterior - image 656131

Trying again, nevertheless, had Volkswagen actually been in a position to stay as much as quadrupling Alfa’s gross sales, it could have been an excellent transfer. Assuming VW was profitable, Alfa would have been in a position to promote some 400,000 automobiles in 2016. In 2018, below the FCA model, it managed to maneuver simply 122,533 automobiles globally. For sure, VW’s strategies may need labored higher. Apparently sufficient, the story doesn’t finish right here as a result of Alfa Romeo had one other probability at a greater life simply as latest as 2018.

2018 Might Have Introduced A Large Shift in Destiny for Alfa Romeo

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A brand new report from Autocar has uncovered the reality behind a second provide for Volkswagen to grab up the then very troubled Alfa Romeo model. In response to the outlet, VW’s large boss, Herbert Diess, tried to do what Piëch couldn’t – persuade FCA to promote Alfa Romeo to Volkswagen. See, it was Piëch’s long-standing dream to see Alfa Romeo below VW’s possession, so Diess apparently sat down to speak with FCA’s then-CEO Mike Manley. Because the story goes, Manley wasn’t fascinated with offloading Alfa at any value, however Diess “thought-about it his obligation to comply with by means of on Piëch’s request,” so he did the most effective he might.

Alfa Might Have Been In A Utterly Completely different Place

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In the present day, Alfa Romeo remains to be struggling, with its latest mannequin, the Tonale, delayed and new CEO, Jean-Phillippe Imparato considering that Alfa’s are simply pretty much as good as automobiles constructed by Mercedes, BMW, and Audi, so the key to saving the corporate is to boost costs. In fact, one might argue {that a} failing firm elevating costs is the unsuitable transfer, however hey, maybe there’s one thing we don’t know. In response to Alfa’s present proprietor, Stellantis, Alfa Romeo together with all its new sister firms would be the topic of investments over the subsequent 10 years. Primarily, this shoots down any hope that any manufacturers below Stellantis will go up on the market anytime quickly.

With that stated, think about what the Alfa Romeo model is like in one other universe. Underneath VAG possession, maybe Alfa Romeo’s automobiles would actually be as premium as Imparato thinks they’re. Maybe, Alfa Romeo would profit from loads of Porsche powertrain developments and even expertise. Maybe, it could have grow to be the poor man’s Porsche, however even when that was the case, one thing tells me that it could be in a a lot better place than it’s proper this second.

Supply: Autocar

Robert Moore

Robert Moore

Robert has been an auto fanatic his total life. He began working automobiles at a younger age, studying the fundamentals from his father within the residence storage on the weekends. As time went on, Robert grew to become increasingly fascinated with automobiles and satisfied his father to show him drive when he was simply 13 years previous. Robert continued engaged on automobiles in his free time and discovered as a lot as he might about engines, transmissions, and automobile electrical techniques, one thing that solely fed his curiosity extra and finally led him to earn a bachelors diploma in automotive expertise with a main deal with engine efficiency and transmission rebuilding.  Learn full bio