(Editor’s notice: In the course of the month of September, we’re publishing a collection of articles about promoting a collector automobile. In the present day, collector automobile public sale Barrett-Jackson shares ideas for writing a spot-on description of your automobile.)

Certain, an image is value a thousand phrases – and images of your automobile are vitally vital – however no doubt, informative, well-structured descriptions are an important facet of the applying course of and might have a optimistic affect on the sale worth of your automobile.

Earlier than you set about writing your automobile’s description, it’s vital to do some homework. Analysis and discover out all you’ll be able to about your automobile. If you need to incorporate manufacturing numbers, horsepower numbers (above manufacturing facility) and comparable factual data in your description, you will have to supply documentation/printed sources of reference (dyno sheets, producer references, stories from acknowledged consultants) along with your utility.

Simply the Info, Please

What to incorporate:

  • When/the place was the automobile constructed?
  • Are you aware what manufacturing quantity your automobile is?
  • Can you identify possession historical past? Embody any noteworthy or superstar homeowners, if any.
  • What authentic components does it have? In case you bought the automobile and had been instructed it has “matching numbers,” which implies the automobile carries the unique engine and different mechanical parts, it is very important think about getting that verified by an professional.
  • Embody all of the specs of the automobile that you could: engine, consumption, transmission, brakes, wheels/tires, inside options, and so on.
1954 Buick Special
This 1954 Buick Particular Customized Coupe often called “G54″ bought on the 2019 Northeast Public sale for $220,000.
  • Was the automobile restored? In that case, who restored it? When was it restored?
  • Do you might have the restoration images and/or receipts? Not solely ought to these be scanned and despatched alongside along with your consignment utility, chances are you’ll need to think about together with them with the sale.
  • Has the automobile been personalized? What customized components are on the automobile?
  • Has the automobile gained awards? Summarize these and point out if awards (or copies of them) can be included with the sale. You’ll want to scan or {photograph} and ship copies of awards along with your consignment utility.
  • Has the automobile been featured in any outstanding publications? Will copies of the publication be included with the sale?

What to keep away from:

  • Subjective phrases/wild superlatives, resembling “the most effective automobile you should purchase.”
  • Generalized statements/historical past of the mannequin – give attention to your explicit automobile.
  • Private storytelling.
  • Flowery prose.

Now It’s Time To Write

If you promote a automobile with Barrett-Jackson, two descriptions for every consignment are required – the quick description and the lengthy description, one in every of which can seem in our printed occasion catalog.

Brief Description: The quick description seems in the primary docket itemizing on our web site (and presumably in some advertising and marketing supplies). It comprises 25-30 phrases (255 characters) and may give attention to key options and data that can’t be seen “from the curb.” The engine and transmission data have to be included right here. Record promoting factors that is probably not instantly evident from the images, resembling “ground-up restoration,” “contemporary engine rebuild” or “twin-turbo.” An instance of quick description: Nut-and-bolt restoration of a completely documented, matching-numbers automobile with solely 3,000 miles since new. Powered by a 427ci V8 engine mated to a 5-speed handbook transmission. Listed within the Shelby Registry.

Lengthy Description: The lengthy description is the place you may get into the main points of your automobile, in addition to its provenance, if recognized. Individuals like to learn the again tales of automobiles. This description may be as much as 300 phrases (4,000 characters) and might embody restoration data, expenditures, main aspects, modifications, historical past, awards and anything you’re feeling will add to the promoting energy of your automobile. Be sure to point out any documentation it’s a must to again up any claims, significantly with reference to customized automobiles. That is extraordinarily helpful in instilling confidence in potential patrons. Additionally make certain to incorporate primary data, like transmission kind, engine dimension, and so on.

The lengthy description seems on the detailed web site docket itemizing and the “automobile card” that’s on the windshield of the automobile whereas it’s displayed at public sale. This description may be utilized in particular advertising and marketing supplies, and parts could also be learn by the auctioneers on the block, so it’s essential to say a very powerful or spectacular issues first.

In search of Inspiration?

car, Learn to write a car description like a pro, ClassicCars.com Journal
A hit on the 2019 Northeast Public sale: this 1971 Plymouth ‘Cuda Customized Coupe.

Check out the descriptions for this 1971 Plymouth ’Cuda Customized Coupe, which bought on the 2019 Northeast Public sale for $165,000.