US mild automobile market down 16% in November

In accordance with information launched by LMC Automotive, the US mild automobile market was down by 16% in November as sellers struggled to provide autos as a result of ongoing components shortages impacting provide from producers.

LMC mentioned the month of November began robust, signalling that the worst affect of lean inventories on gross sales could also be over, however the month ended with the truth that sellers are nonetheless struggling to satisfy demand.

Gross sales ended the month at 1 million mild autos, a 16% YoY decline. Gross sales have been down by greater than 20% in September and October in contrast with the earlier yr.

The annualized (SAAR) charge of gross sales in November fell to 12.8 million items, down 200,000 items from October and the second lowest charge of the yr, behind September. Nonetheless, the every day promoting charge grew to 41,700 autos, up from 39,000 items in October.

Analysts observe that underlying demand for brand spanking new autos within the US is robust, boosted by an financial development spurt as a result of a giant stimulus programme from the US federal authorities. Nonetheless, common shortages of recent autos have constrained gross sales this yr.

November had 24 promoting days, yet one more than in 2020. LMC mentioned Black Friday offers could have helped barely, however the shut of the month was not as robust because the tempo firstly of the month, suggesting there could have been batch releasing of autos to promote.

Retail gross sales have been beneath the 1 million threshold for the fourth consecutive month and fell to their lowest stage thus far this yr, at an estimated 850,000 items. Common transaction costs proceed to interrupt data and have been above US$40,000 for the sixth consecutive month, including further danger to demand. Retail demand fared worse than fleet, with each falling 17% and 12% respectively. Fleet deliveries probably accounted for 15% of complete gross sales, the very best stage since February.

YTD gross sales stay in constructive territory, up by 6% YoY, however that’s 3 pp beneath the January-October end result. In complete, 13.7 million autos have been offered thus far in 2021, the seventh lowest quantity for the interval within the final 20 years.

LMC analyst Augusto Amorim famous that Toyota regained market management in November and has been the bestselling OEM within the US in seven months thus far this yr. It’s forward of GM by greater than 120,000 items, so will retain the highest place for the yr.

Amorim added: “Regardless of a really difficult market, a number of OEMs, together with Hyundai, Honda and Nissan-Renault-Mitsubishi have already surpassed their 2020 gross sales. Nonetheless, there are a number of anomalies that illustrate the persevering with excessive stage of disruption. In November, Kia outsold Hyundai for simply the tenth time in historical past, and Honda offered extra Accords than Civics. A weak efficiency of the Civic impacted complete Automotive gross sales, which accounted for 17% of the market, the second lowest share this yr.”

LMC mentioned SUVs had a 55% share, with Midsize Non-Premium SUVs main the market.

Plant shutdown tempo eases

LMC additionally mentioned the tempo of plant shutdowns in North America has slowed from earlier months and it has diminished its anticipated manufacturing loss in This autumn, as a result of chip shortages and different disruptions, by 100,000. Nonetheless, it additionally mentioned automobile producers are selecting to gradual the every day construct charge as a substitute of shutting down your entire plant, lowering the visibility of output downtime. With the slight enchancment, the 2021 manufacturing forecast stays at 12.9 million items, 6,000 items decrease than 2020.

With some further stability in manufacturing, the outlook for US auto gross sales has improved barely for 2022, LMC mentioned – from 15.7 million items to fifteen.9 million items, a rise of 6% over 2021. The advance is anticipated to be extra pronounced on the fleet aspect of the enterprise, which is anticipated to get well to fifteen% of complete Mild Car gross sales. Retail gross sales are additionally anticipated to enhance subsequent yr however by simply 4%.

LMC analyst Jeff Schuster mentioned {that a} slight enchancment in manufacturing is welcome information for the business, although LMC continues to count on the US market in 2021 to have misplaced 2.4 million items because of the semiconductor scarcity.

“2022 will most definitely be difficult, but when the buyer stays optimistic and demand continues, the restoration is anticipated to stay intact,” Schuster mentioned. He additionally famous that different dangers stay elevated, together with issues with the Omicron variant and lingering inflation. “They’re protecting the present surroundings very dynamic,” he mentioned.

Ford cites stock enhancements in November YOY acquire

Ford mentioned stock enhancements meant that it was the one main US automaker to report a year-over-year US market gross sales enhance in November – up 5.9% over final yr. Retail share for Ford totalled an estimated 13.8% – 2.7 proportion factors larger than November final yr.

Ford mentioned its US market electrified automobile gross sales in November grew at a charge greater than 3 times quicker than the general electrified automobile section, taking Ford’s electrified automobile share to 10% in comparison with 5.4% final yr. This arrange a document November on gross sales of 11,116 electrified autos for Ford – up 153.6%. New merchandise are offering the enhance, with Mustang Mach-E and F-150 Hybrid gross sales of three,088 and 4,767, respectively.

Ford additionally mentioned that its SUVs are in excessive demand with gross sales up 25.6 p.c over a yr

in the past on complete gross sales of 66,390 autos. The Bronco household had its highest mixed gross sales since launch – totalling 19,773 SUVs.

Wholesome gross sales of F-Sequence vehicles in November additionally counsel that Ford’s semiconductor scarcity has eased considerably – F-150 gross sales have been hit by important electrinic element shortages earlier within the yr. Ford mentioned F-Sequence gross sales rose 14.6 %in November, leaving the F-Sequence is on its technique to its forty fifth consecutive yr of US truck marjet management. F-Sequence gross sales totalled 663,508 vehicles by means of November of this yr.

Patrick Moore

Patrick is our chief editor and he's very passionate about cars. He has a bachelor's degree in marketing and he studies journalism. His favorite brand is BMW and he drives an X5 series. When he's not writing for, he enjoys spending time with his family and 9 years old son.

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