Motor Kombat: The Battle in opposition to Egregious Dealership Markups
Illustration by Derek BaconAutomobile and Driver
From the February/March 2022 difficulty of Automobile and Driver.
My buddy Louis wanted a truck. After driving nothing however Toyota Tacomas for 20 years, he was briefly truckless, satirically as a result of the craze for Tacomas resulted in some family vehicular arbitrage that noticed his dented and scratched 2017 Taco traded straight up for a brand new Ford Bronco Sport. However then what? How do you change a car that everybody desires with out paying a concurrently silly worth? I suggested him to embrace an previous baseball maxim: Hit ’em the place they ain’t. If everybody’s after a Tacoma, simply get one thing else. You do not all the time want the recent automobile. Take it from a man who traded in his 2007 Mitsubishi Outlander for a 2010 Lincoln MKT EcoBoost.
Marc UrbanoAutomobile and Driver
I recommended Louis to take a look at the redesigned 2022 Nissan Frontier, the Ford Ranger, and the Chevy Colorado/GMC Canyon. He instantly clocked the Ranger because the type of truck that is due for a refresh, which is correct. The one four-wheel-drive Canyon or Colorado that met his $40,000 finances was an prolonged cab, not a full four-door. As for a Tacoma, the vendor stated one thing like: “We’ve one Tacoma coming in subsequent month, and for an opportunity to purchase it, prospects are going to have interaction in hand-to-hand fight in our new showroom battle pit. The winner pays $7000 over sticker.” A buddy who not too long ago purchased a brand new 4Runner TRD Professional instructed me what an important deal he bought—he solely paid full worth.
A block away, the Nissan vendor had 4 new Frontiers on the lot and no type of Squid Recreation scenario. I gave Louis the comfortable promote, telling him, “I do know you like Tacomas, however the Frontier simply bought redesigned and is definitely higher than the Tacoma in a number of methods—an additional 32 horsepower, three extra gears within the transmission, Zero Gravity entrance seats.” He requested what I meant by Zero Gravity seats, and just like the automobile knowledgeable I’m, I shortly modified the topic. Gravity is without doubt one of the strongest forces within the universe, however not as highly effective as my apathy in terms of investigating advertising rhetoric.
Louis ended up shopping for the Frontier for at the very least $5000 lower than the most cost effective native Tacoma, a disparity I discover mystifying. I imply, I like Tacomas, however I do not perceive the deification that is driving costs insane. “The Frontier drives approach higher than my Tacoma did,” Louis famous. “It is quieter and sooner.” It additionally has four-wheel disc brakes, which, consider it or not, differentiates it from the present Tacoma. “My new truck has rear drum brakes” feels like one thing you’d say to a fellow passenger on a steamship whereas ingesting a laudanum soda pop.
Andi HedrickAutomobile and Driver
The best way I see it, the mere presence of a sizzling car out there creates alternatives for anybody who can preserve an open thoughts. The Ford Bronco is one other instance. I have been rubbernecking Bronco anguish for months, as reservation holders complain and complain about distant construct dates. And the Bronco is cool. However when you’re so impatient for a convertible four-by-four, there’s an SUV referred to as the Jeep Wrangler that is fairly simple to get. My native vendor has greater than 40 to select from, none of which carry five-figure markups. The Wrangler is not new and novel, however “new and novel” is a nasty cause to purchase a automobile that you simply plan to maintain longer than six months.
Desire a C8 Corvette, however cannot discover one at an affordable worth? Get a C7 Grand Sport. Because the previous Corvette saying goes, “Eventually, they’re all a C5.” Do you want you possibly can purchase an FJ80 Land Cruiser, however they’re all midway again to their unique base worth? Get in on the bottom ground with a manual-transmission two-door Chevy Blazer ZR2, or a supercharged Nissan Xterra, or a Quadrasteer three-quarter-ton Chevy Suburban.
Truly, neglect I stated that. None of these are sizzling or fashionable. Lengthy could it final.
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